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Footballco says soccer website Goal had 77M web and app users during the 2026 World Cup, up 42% from 2022, boosted by the popularity of its AI assistant Goal-e (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
Footballco says soccer website Goal had 77M web and app users during the 2026 World Cup, up 42% from 2022, boosted by the popularity of its AI assistant Goal-e  —  AI drives audience and affiliate revenue during 2026 World Cup for Goal publisher.  —  AI helped traffic at football website Goal grow …