Footballco says soccer website Goal had 77M web and app users during the 2026 World Cup, up 42% from 2022, boosted by the popularity of its AI assistant Goal-e (Charlotte Tobitt/Press Gazette)
Charlotte Tobitt / Press Gazette:
Footballco says soccer website Goal had 77M web and app users during the 2026 World Cup, up 42% from 2022, boosted by the popularity of its AI assistant Goal-e — AI drives audience and affiliate revenue during 2026 World Cup for Goal publisher. — AI helped traffic at football website Goal grow …