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Following the completion of its $8B merger with RedBird's All3Media, Banijay says it is considering an expansion into the highly competitive US scripted market (K.J. Yossman/Variety)

Mediagazer · last updated

K.J. Yossman / Variety:
Following the completion of its $8B merger with RedBird’s All3Media, Banijay says it is considering an expansion into the highly competitive US scripted market  —  Banijay chair Jeff Zucker and CEO Marco Bassetti discussed their strategy post-merger with Variety’s co-editor-in-chief Cynthia Littleton at Mipcom Cannes.