Following the completion of its $8B merger with RedBird's All3Media, Banijay says it is considering an expansion into the highly competitive US scripted market (K.J. Yossman/Variety)
K.J. Yossman / Variety:
Following the completion of its $8B merger with RedBird’s All3Media, Banijay says it is considering an expansion into the highly competitive US scripted market — Banijay chair Jeff Zucker and CEO Marco Bassetti discussed their strategy post-merger with Variety’s co-editor-in-chief Cynthia Littleton at Mipcom Cannes.