News
First-party data is the most important asset a newsroom can build
How the direct relationships newsrooms already have become the strategic foundation for journalism in the AI era For much of the past twenty-five years, digital journalism operated according to a simple growth formula: publish more, rank higher, attract more visitors, and work out how to monetize them later. The newsrooms that prospered were those most adept at capturing attention through…
Related Knowledge Center: Theoretical journalism
State of Play
Journalism as a profitable product has been in decline for years, raising the questions of what the news is for and what people are willing to pay for.