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Finding the sweet spot with the Google Ad Grants Program

RJI · last updated

A conversation with Tyler Dedrick from Mountain State Spotlight Innovation in Focus spoke with Tyler Dedrick about his newsroom’s approach to utilizing the Google Ad grants program. With a background in Google Ads before he started working in local news, Tyler Dedrick shares his insights on how he runs Google Ads with Mountain State Spotlight. 

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence

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