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To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

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To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition - NewsLab

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The financial news publisher Bloomberg Media launched a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers’ preferences shift over the weekend. The…

Read more here: https://www.adweek.com/media/bloomberg-media-weekend-edition/

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