Few Americans pay for news when they encounter paywalls
Newspaper revenue has been in decline for decades, and most Americans now prefer to get news from digital devices. In this environment, many news organizations – and not just newspapers – put paywalls on their websites or apps, blocking access to articles or other content unless news consumers pay or subscribe.
The vast majority of Americans (83%) say they have not paid for news in the past year, according to a Pew Research Center survey conducted in March. Another 17% say they have directly paid or given money to a news source by subscribing, donating or becoming a member during that time.
At the same time, 74% run into paywalls at least sometimes when they are looking for news online. This includes 38% who say they come across paywalled articles extremely often or often.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.