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Fears About Spotify Ad-Skip Feature Are Overblown, Critics Say
The podcasting industry was rattled last week when Spotify tested a feature that lets users skip ads more easily, The Hollywood Reporter writes. The test for some paid
subscribers includes a “skip ahead” for app users when they arrive at ads, promotions, baked-in sponsorships and intros and outros. But as Semafor reported, it does not apply to ads sold
by Spotify, Premium or paid users who receive music ad-free. “Ad skipping is maybe scarier in theory than in practice, and so I don’t think this is going to have major material direct
impact on the brands that advertise,” said Dan Granger, CEO of Oxford Advertising.