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Fake Caroline

Columbia Journalism Review · Tom Zeller Jr. · last updated

Editors are facing an influx of AI-written pitches, including at science publications like mine. What now?

Your heartbeat quietly shapes how your brain processes information.” So went the headline atop an article published in Science magazine in June, with the byline Caroline Williams. The piece was removed three months later, after editors discovered that the author was an impostor—not Caroline Williams, the established freelance journalist based in the United Kingdom, but someone who had adopted Williams’s name and clips.