The Experiment

Columbia Journalism Review · Sacha Biazzo · last updated May 16, 2025 – 4:04 AM

For several months last year, readers of Il Foglio, a national Italian newspaper, were participants in a peculiar guessing game orchestrated by the paper’s editor in chief, Claudio Cerasa. Tucked inconspicuously into the newspaper’s pages was an occasional impostor article generated by artificial intelligence. Those who correctly identified the AI-written piece by week’s end earned a prize: a free subscription and a bottle of champagne.

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