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The entire world is phoneifying

User Mag · Taylor Lorenz · last updated

At a time when the moral panic over smartphones is reaching a fever pitch, appliance manufacturers are rushing to add communication tools and screens to every item under the sun, blurring the line between what constitutes as “screen time.”

A new Samsung vacuum cleaner alerts you to incoming texts and phone calls via an LCD screen. If you missed a text on your vacuum, newer models of Samsung washer and dryer machines allow you to answer calls directly via a 7-inch LCD screen.

The company has already integrated large touch screens into its line of refrigerators, where you can get models that allow you to do things like watch YouTube, play trivia games, read the news, and access TikTok. And, Samsung is in the process of integrating screens into its line of AI-powered smart ovens.

CES this year was packed with interactive touch screens built into things like coffee makers and cars displays. GE is rolling out a line of “AI-powered kitchen, laundry, and shopping innovations,” including a refrigerator that allows for messaging and recipe suggestions.

Outside of the home, we’re seeing more consumer products become internet-enabled. Did your mom take your cell phone away? Now you can text, tweet, browse social media and play video games on your vape. “Smart vapes,” disposable e-cigarettes equipped with built-in messaging and mobile apps, are a fast growing category among e-cigarette manufacturers.

 

These shifts, along with the rise of wearables like the Apple Watch and voice-controlled devices like Amazon’s new Echo Show 8, which allows users to video calls and consume streaming content, show how fruitless the current crusade against “screen time” ultimately is.

We are moving into a world where internet connectivity and messaging is integrated seamlessly into products and devices everywhere around us. While our phones and laptops were once our only portal to the online world, now you can text, tweet, post and scroll on myriad appliances.

I think of the 2019 story of the alleged 15-year-old girl on Twitter who claimed to be banned from social media by her mother and proceeded to tweet from her LG smart fridge. The story was likely a hoax, but in 2025 this sort of thing has become reality.

 

As Trump declared recently while viewing the inside of a Tesla, these days, “everything’s computer.” Reactionaries like Jonathan Haidt can bemoan “screen time” and try to ban kids from accessing smartphones, but they’re fighting a losing battle.

A few months ago, Samsung began rolling out its new “Screens Everywhere” vision. A press release from the company touts its plans to build screens into seemingly every household product imaginable. These screens will “provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.”

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“The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer,” says Elizabeth Parks, the president of Parks Associates, a consumer tech market research firm recently told NPR.

The proliferation of screens in and outside the home only underscores the importance of teaching kids tech and media literacy. It’s crucial to expose young people to technology at an early age in order to teach them how to use the internet and develop healthy behaviors and boundaries. Attempting to ban a kid from using a smartphone is going to become more and more difficult when they can inevitably post TikToks from a friend’s dishwasher.

This proliferation of screens also raises questions about data privacy. We are already sorely lacking smart data privacy regulation in this country, and when every device down to your toothbrush connects to wifi and gathers data, I think consumers are owed some assurances about how that data will be used.

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