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eMarketer: live sports TV ad spend in the US will top $20B in 2027 and hit ~$25B by 2030, growing 27% from 2026 to 2030, 4x the rate of the overall TV ad market (Mark Stenberg/Adweek)

Mediagazer · last updated

Mark Stenberg / Adweek:
eMarketer: live sports TV ad spend in the US will top $20B in 2027 and hit ~$25B by 2030, growing 27% from 2026 to 2030, 4x the rate of the overall TV ad market  —  Live sports advertising is set to become a more than $20 billion business in 2027, growing far faster than the broader television market …

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