Eight Reasons Why Broadcasters Still Aren’t Talking About Precision Audience Targeting
<p>The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.</p>
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.