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EDO: the NFL brings in $5.2B annually in national TV ads; in 2024-2025 ads on streaming-exclusive NFL games were 66% more effective for brands than TV ads (Jason Notte/Adweek)

Mediagazer · last updated

Jason Notte / Adweek:
EDO: the NFL brings in $5.2B annually in national TV ads; in 2024-2025 ads on streaming-exclusive NFL games were 66% more effective for brands than TV ads  —  New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear

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