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Edison Research: female listeners make up 28% of Theo Von's audience and 22% of Joe Rogan's, representing an undertapped market for "manosphere" podcasts (Will Groff/Wall Street Journal)

Mediagazer · last updated

Will Groff / Wall Street Journal:
Edison Research: female listeners make up 28% of Theo Von’s audience and 22% of Joe Rogan’s, representing an undertapped market for “manosphere” podcasts  —  While hosts like Theo Von and Joe Rogan primarily market to men, they’ve drawn female listeners with a politically adaptable …