Edison Research: female listeners make up 28% of Theo Von's audience and 22% of Joe Rogan's, representing an undertapped market for "manosphere" podcasts (Will Groff/Wall Street Journal)
Will Groff / Wall Street Journal:
Edison Research: female listeners make up 28% of Theo Von’s audience and 22% of Joe Rogan’s, representing an undertapped market for “manosphere” podcasts — While hosts like Theo Von and Joe Rogan primarily market to men, they’ve drawn female listeners with a politically adaptable …