EARLY WARNING PRESS RELEASE - Franchise Cannabis Corp. Acquires Securities of Eve & Co Incorporated

On January 13, 2022, the Acquiror acquired an additional 70,000 Common Shares through the facilities of the TSX Venture Exchange. Prior to the aforementioned transactions, the Acquiror did not own, or have control or direction over, directly or indirectly, any securities of the Issuer. This press release is issued pursuant to the early warning requirements of National Instrument 62–103 — The Early Warning System and Related Take-Over Bid and Insider Reporting Issues and National Instrument 62-104 – Take-Over Bids and Issuer Bids of the Canadian Securities Administrators, which also requires an Early Warning Report to be filed with applicable Canadian securities regulatory authorities containing additional information in respect of the foregoing matters. A copy of the Early Warning Report will appear under the Issuer’s profile on the SEDAR website at www.sedar.com. A copy of the Early Warning Report may also be obtained upon request at the contact details below.