Dotdash Meredith rebrands to People to capitalize on the brand equity of its most popular and recognizable title (Sara Fischer/Axios)
Sara Fischer / Axios:
Dotdash Meredith rebrands to People to capitalize on the brand equity of its most popular and recognizable title — Dotdash Meredith, one of the largest publishers in America, is rebranding to People, its CEO Neil Vogel told Axios. … The rebrand capitalizes on that brand equity in a way that its current name does not.