Don’t call it MSNBC. MS NOW takes on Trump’s Washington.
Going it alone without NBC’s name or deep bench of reporting talent, the newly rebranded cable news network is staffing up. MS NOW wants you to know that nothing has changed — except for a few things.
Ali Vitali isn’t naturally a morning person, but fortified by an early bedtime and stockpiled cans of sparkling orange-flavored Celsius energy drinks, she makes her gig work. “I’m contractually a morning person,” she said just after her show, aptly titled “Way Too Early,” wrapped one morning this month at 6 a.m.
Vitali, 35, is the first daily face of a new version of MSNBC, one that — as of Saturday — has a different name and a different logo. Nothing about her show, her sleep schedule or her broader remit as the network’s resident Congress-whisperer will change. But viewers now find her on a network with a peacock-less logo and a new name: MS NOW.
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