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Diversifying Revenue Q&A: Build reporting beats, capacity with philanthropy
Wednesday, April 30 · 1 – 2pm EDT | Register here
Join us for a conversation with P.J. Browning, president and publisher of The Post and Courier in South Carolina. She’ll talk about how the organization fundraises for specific reporting beats, plus how The Post & Courier continues to innovate strategies to support new revenue.
We’ll talk about:
- Developing donor bases to support critical community coverage, from education and health reporting to investigative journalism
- The mechanisms of working partnerships (community foundations, area universities, etc.) to support new reporting beats
- How expanding coverage and other strategic editorial decisions can be a compelling case to funders
The post Diversifying Revenue Q&A: Build reporting beats, capacity with philanthropy appeared first on American Press Institute.
Related Knowledge Center: State of the business model
State of Play
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.