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As Disney, Netflix, and Tubi aggressively cut deals with top creators, YouTube tries to remain top talent's primary home, with incentives and sometimes threats (Alex Weprin/The Hollywood Reporter)

Mediagazer · last updated

Alex Weprin / The Hollywood Reporter:
As Disney, Netflix, and Tubi aggressively cut deals with top creators, YouTube tries to remain top talent’s primary home, with incentives and sometimes threats  —  The studios are offering rich deals to grow engagement on their platforms.  The Google-owned video giant is punching back with its own offers — and threats.

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