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DirecTV launches DirecTV Elect, an AI-driven political ad platform offering access to CTV ad inventory across DirecTV and US cable networks (Matthew Keys/TheDesk.net)

Mediagazer · last updated

Matthew Keys / TheDesk.net:
DirecTV launches DirecTV Elect, an AI-driven political ad platform offering access to CTV ad inventory across DirecTV and US cable networks  —  Political advertising has been a cash cow of the local broadcast television industry for decades.  Now, satellite and streaming TV provider DIRECTV is hoping to chip away at that lead.

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