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Digital creator jobs jump 7.5x since pandemic

Axios · last updated

The number of people with full-time equivalent jobs as digital creators in the U.S. jumped from 200,000 in 2020 to 1.5 million in 2024, according to a new report.

Why it matters: Creators are now the largest and fastest-growing segment of the 28.4 million internet-dependent jobs in the U.S.

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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