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Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

Digiday · Julia Tabisz · last updated

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Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to propagate (skewing media metrics along the way), social media could be moving closer to the “love” side of the relationships publishers have with different pieces of the digital landscape.

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