The Democratic Party’s latest messaging strategy? A daily YouTube news show.

Each weekday on YouTube, uploaded amid a scattershot of offerings from TV news networks and “The Joe Rogan Experience,” the Democratic National Committee offers 10-to-15-minute episodes of the Daily Blueprint — part briefing, part pep talk, part war room dispatch. It’s the party’s latest effort to seize control of the narrative, one scroll-stopping thumbnail at a time.

The broadcast is a product of the DNC’s “War Room,” a messaging operation to build public support and counteract what it calls “misinformation” from the right.

A DNC spokeswoman says although it is a “new platform” to inform supporters, “this isn’t a news show.”