The definitive Digiday guide to what’s in and out in the creator economy
From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than anyone thought it would. And this is only the beginning. After all, Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.
In other words, there’s a whole bunch of money to be made.
Here’s how the creator economy has shifted so far in the last 12 months.
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