The ‘death of creativity’? AI job fears stalk advertising industry
From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare’s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry.
Those AI-created adverts, for the Cadbury’s drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending £300m annually on data, tech and machine learning to remain competitive.
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State of the business model | Copyright and intellectual property