Daily Mail names first president for North America to lead revenue growth
The Daily Mail has created the role of president for North America to lead its revenue growth in the world’s largest media market.
The brand has appointed Greta Lawn, who is joining from Microsoft where she is general manager for North America media and adtech solutions.
Her previous leadership roles also include global head of specialist sales at Spotify, vice president and global head of sales at Livingly Media, and global vice president of data and programmatic sales at Hearst Magazines Digital Media.
Lawn will be based in New York and report to DMG Media publisher and chief executive Danny Groom, working with US editor-in-chief Katie Davies.
Groom said: “Greta is joining us at a moment of great opportunity for Daily Mail as we invest in the future of our business and brand in the North American market.
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