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Creator journalism comes to campus

Student Press Report · Chatwan Mongkol · last updated

J-schools are adding creator-focused courses, majors and dedicated centers while curriculum plays catch up with the industry

When Brooklyn-based freelance journalist Nicole Abriam took a startup journalism course at The New School in 2021, the assignment was straightforward: Build a product that serves a specific audience.

Leveraging the surge of writers moving to platforms like Substack and a void in nuanced coverage of the Filipino-American community, she launched Kultura, a newsletter covering that exact niche.

What started as a classroom assignment evolved into a senior capstone project, and eventually, a professional endeavor that she monetizes today through paid subscriptions.

In five years, Abriam wants to grow her newsletter into a social enterprise to support and highlight Filipino culture.

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