Creator Economy: TikTok Employees Have Something Else to Fret About
TikTok CEO Shou Zi Chew had some good news for employees at the company’s all-hands meeting Wednesday night—and then some less than stellar news.
While its short-lived shutdown in the U.S. nearly a month ago hurt the business, the app has seen “positive momentum” since then, Chew said, adding: “100% of our ad campaigns that were paused as a result of this are now live.”
What’s more, TikTok’s top 1,000 most-followed creators increased their number of posts by 26% in the first two days after TikTok came back online in January, according to Chew. The app also beat its own expectations for daily active users in the U.S. and globally.
“If there’s one thing that this episode has proven, there is only one TikTok,” he said.
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