Consumers Turn To AI For Advice, Less For Management
A study that examined how people feel about asking a chatbot for advice and trusting it with managing processes and events found many were willing to delegate financial planning and vacation booking to AI, but preferred to personally manage bigger life decisions such as education and relocation.
Consumers consider trust to be one of the most important factors when considering loyalty to a branded chatbot regardless of its maker — Google, OpenAI, Microsoft, Amazon or another — and some feel uneasy about the speed at which these companies release the technology because it does not give them a chance to comfortably adapt and adopt.
Research and measurement company Cint released a report this week focused on the impact of generative AI adoption on average consumers and how comfortable people are asking an AI chatbot for advice, as well as entrusting it with managing processes and events.
About 1,000 respondents in the United Kingdom and the United States participated in the study, which was conducted in late January and early February 2026.
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