A consumer’s guide to the poorly understood tradition of newspaper endorsements
The newspaper world was rocked last week when two billionaire owners, Patrick Soon-Shiong of the Los Angeles Times followed by Jeff Bezos of The Washington Post, killed endorsements of Vice President Kamala Harris against the wishes of their editorial boards.
Harris supporters erupted in outrage, with many of them vowing to cancel their subscriptions and demanding to know how two wealthy men could be allowed to interfere with the sanctity of the editorial process. Aren’t media moguls supposed to be rarely seen and never heard?
Now, it’s true that Bezos’s and Soon-Shiong’s actions were outrageous, but that’s because of the high-handed, disrespectful manner in which they handled the endorsements. In fact, it is perfectly acceptable for newspaper owners to involve themselves in the editorial pages. The problem is that we journalists are not very good at explaining the ethics of our trade, and we too often act arrogantly toward the public we purportedly serve. As a result, endorsements are poorly understood.
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