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Congress tries to outlaw AI that jacks up prices based on what it knows about you

The Register · last updated

Two Democratic members of Congress, Greg Casar (D-TX) and Rashida Tlaib (D-MI,) have introduced legislation in the US House of Representatives to ban the use of AI surveillance to set prices and wages.

During Delta’s Q2 earnings call last week, Delta’s president Glen Hauenstein said that the airline has already rolled out AI-controlled dynamic pricing for 3 percent of its customers and is aiming to have 20 percent of fares set using the system by the end of the year. Software biz Fetcherr supplies the pricing code to Delta and others in the industry, including Virgin Atlantic and WestJet.

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