Comscore: movie auditoriums with enhanced formats like Imax or Dolby make up a record 14.9% of tickets sold in the US and Canada in 2025, up from 9.8% in 2019 (Reuters)
Reuters:
Comscore: movie auditoriums with enhanced formats like Imax or Dolby make up a record 14.9% of tickets sold in the US and Canada in 2025, up from 9.8% in 2019 — — Theater chains invest $1.5 billion in upgrades — Enhanced formats account for 14.9% of ticket sales