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Comscore: movie auditoriums with enhanced formats like Imax or Dolby make up a record 14.9% of tickets sold in the US and Canada in 2025, up from 9.8% in 2019 (Reuters)

Mediagazer · last updated

Reuters:
Comscore: movie auditoriums with enhanced formats like Imax or Dolby make up a record 14.9% of tickets sold in the US and Canada in 2025, up from 9.8% in 2019  —  — Theater chains invest $1.5 billion in upgrades  — Enhanced formats account for 14.9% of ticket sales