Company hopes to grow with Midland's economy

Distributor Wire and Cable may be based in Denver, but it is well aware of the oil industry’s “time is money” mindset.

The desire to improve service to its West Texas customers prompted the company to open a Midland facility at 4501 N. Farm-to-Market Road 1788. DWC sells exclusively through wholesale electrical distributors and does not sell directly to contractors or end users.

“We service primarily oil and gas in the West Texas area,” Travis Williams, chief executive officer, told the Reporter-Telegram in a telephone interview. “(Oil and gas) is so time sensitive. Any downtime is lost output, lost profit. It’s critical to our customers that we respond as quickly as we can.”

Before the Midland facility opened, the company served its Permian Basin distributors from Dallas or Houston, adding a day or two to orders. The company’s Permian Basin partners now have access to will-call pickup and same-day, cut-to-length service on core product lines.

Energy, including processing plants, liquefied natural gas and pipelines, is one of the company’s three core markets. The other two are data centers and the electric grid, both growing in West Texas, Williams said.

“The diversity of Midland’s economy is increasing. It’s amazing to see the growth in Midland, from residential to commercial, industrial, the electric grid and utilities, data center construction,” he said. “It’s exciting to see in the area.”

He said he sees a parallel between his company’s growth and Midland’s growth.

“Being able to participate in the industrial modernization of the Permian Basin. There’s so much going on that we can be a part of and service well. We’re excited to see more smiling faces from contractors that their projects are going more smoothly because wire and cable can hold everything up.”

The Midland location has only been open about two weeks, but Williams said he already anticipates expansion.

“We just opened July 6, so it’s still early, but I expect strong growth,” he said.

The company is in Midland as “a long-term investment. You will see our signs at football stadiums, at the minor league baseball park. We will be part of the community,” Williams said.