Colleges like Clemson and LSU are turning their athletic department content teams into lucrative media operations that rival some professional sports franchises (Ellyn Briggs/Front Office Sports)
Ellyn Briggs / Front Office Sports:
Colleges like Clemson and LSU are turning their athletic department content teams into lucrative media operations that rival some professional sports franchises — In the next phase of the college sports content industrial complex, schools are running multimedia departments as standalone operations.