Climate activists spray Gucci Xmas tree with paint - AzerNews.Az
Climate activists spray Gucci Xmas tree with paint
Climate activists from the Ultima Generazione (Last Geeration, UG) group on Friday sprayed Gucci's iconic Xmas tree in Milan with wash-offable orange paint, Azernews reports, citing ANSA.
The paint has been left on the tree, in the northern city's plush Galleria Vittorio Emanuele landmark and shopping mall, in order to "spur collective reflection," the fashion house said Saturday.
Gucci said it inequivocably condemned the act of UG, part of a long series of controversial acts of civil disobedience the group has staged to draw attention to the climate emergency, including several instances of pouring easy-to-wash-off paint over the protective shields of artworks and famous monuments.
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Related Knowledge Center: Climate economics
Climate change is now a driver of the world’s economy. The impact is profound:
- Catastrophic weather events — hurricanes, floods, droughts, high temperatures — are more frequent and more extreme. The cost can be measured in both the initial damage caused and the longer-term impact on the economy.
- Vulnerable communities are increasing climate-related investments, hardening infrastructure and taking other protective measures.
- Investment in carbon capture and storage technologies is increasingly rapidly.
- Governments are making investments and crafting regulations to reduce emissions of carbon dioxide and other greenhouse gases.
On top of all of this is the cost of uncertainty. As the Fourth National Climate Assessment, released in 2018 by the U.S. Global Change Research Program, says, “The assumption that current and future climate conditions will resemble the recent past is no longer valid.”