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Clickout Media makes journalists redundant but bylines revived with AI

Press Gazette · Rob Waugh · last updated

Journalists laid off after Google manual penalties on ‘parasite SEO’ sites.

Several journalists have been made redundant across sites owned by parasite SEO company Clickout Media – and former staff are finding AI-written articles appear under their bylines.

The redundancies at sites including Gambling Insider and Esports Insider are believed to be in the wake of manual Google penalties against the sites, meaning they appear lower in search results.

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