Cinemark signs a deal with Imax to add 17 theaters, including four new US Imax laser projection screens, amid a rise in event cinema like Avatar: Fire and Ash (Etan Vlessing/The Hollywood Reporter)
Etan Vlessing / The Hollywood Reporter:
Cinemark signs a deal with Imax to add 17 theaters, including four new US Imax laser projection screens, amid a rise in event cinema like Avatar: Fire and Ash — The rise of event cinema has exhibitors nabbing new Imax locations, even as they have their own branded premium large format screens …