Cinema United: North American movie theaters have invested $2.7B since September 2024 in upgrades like premium large formats, reclining seats, and more (Pat Saperstein/Variety)
Pat Saperstein / Variety:
Cinema United: North American movie theaters have invested $2.7B since September 2024 in upgrades like premium large formats, reclining seats, and more — As the summer box office closes at an all-time high, theaters across North America are aiming to keep audiences engaged by spending $2.7 billion …