News
Chinese Brands Pursue Global Ad Push, The Trade Desk Says
U.S. media-buying firm The Trading Desk sees an opportunity as China makes an international brand push using digital
advertising, Forbes reports. “There’s going to be a big shift” as Chinese brands break through old stereotypes and pursue more sophisticated ad buying, said Mitch
Waters, senior vice president for the Asia-Pacific region. Firms like the Trade Desk can accelerate this process, but Waters added: “We’re seeing this skill set of
brand building evolving from domestic advertisers, and even domestic agencies building that capability to have that strategy for these
brands.”