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Chartbeat data: global Google search referrals to publishers fell by 33% in the year ending November 2025, with US-specific organic search traffic down 38% (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
Chartbeat data: global Google search referrals to publishers fell by 33% in the year ending November 2025, with US-specific organic search traffic down 38%  —  Google search traffic to publishers declined globally by a third in the year to November, according to new Chartbeat data.