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CBS aired MTV's VMAs for the first time, prompting a 42% YoY increase in audience to 5.5M viewers, a six-year high (The Hollywood Reporter)

Mediagazer · last updated

The Hollywood Reporter:
CBS aired MTV’s VMAs for the first time, prompting a 42% YoY increase in audience to 5.5M viewers, a six-year high  —  Welcome to broadcast, MTV. … Sunday’s show, which also aired on MTV and streamed on Paramount+, delivered 5.5 million viewers, according to Nielsen’s earliest-available numbers (that include out-of-home viewing).

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