Cartoon Network collaborates with Formula E team to curb climate change on Roblox - Campaign Middle East
Cartoon Network collaborates with Formula E team to curb climate change on Roblox - Campaign Middle East
Net-zero racing team Envision Racing and Cartoon Network EMEA have partnered to engage children in the race against climate change on the popular gaming platform, Roblox.
The collaboration results from Cartoon Network’s Climate Champions campaign, launched in 2022. The experience will enable players to race each other in vehicles customised using e-waste they collect around the game, completing Climate Champions challenges along the way.
Envision Racing is a world-champion Formula E team. Self-proclaimed as the greenest team on the grid, it became the first Formula E team to be certified carbon neutral by the Carbon Trust in 2020.
Monika Oomen, VP of Brand, Communications, and Digital Content Strategy for Kids EMEA at Warner Bros. Discovery, said, “Our strategic collaboration with Envision Racing allows us to inform, inspire, and empower kids about climate change, integrating learning about e-waste seamlessly into play and nurturing climate-friendly behaviour.”
With the new Climate E-Racers category, Cartoon Network and Envision Racing aim to create awareness among kids of the global issue of electric waste. “Through gamification, we provide a fun and relevant activity that reaches children where they love spending time,” said Oomen.
This comes as annual electronic waste production is on track to reach a staggering 75 million metric tons by 2030 and includes items such as mobile phones, laptops, MP3 players, plugs, and batteries.
As part of Envision Racing’s Race Against Climate Change programme, the team has long aimed to energise fans to help save the planet, with the growing problem of e-waste a recent focus.
Sylvain Filippi, Managing Director and Chief Technology Officer at Envision Racing, said: “Alongside competing at the highest levels of motorsport, Envision Racing exists to use the power of sport to inspire action to address climate change.
As part of that, we are always looking to develop new and exciting propositions to engage young people in the creation of a sustainable future.”
“We are thrilled to be bringing together the worlds of Envision Racing and Cartoon Network on Roblox,” said Filippi.
The game launched yesterday, with a range of challenges and opportunities awaiting young players.
Related Knowledge Center: Climate economics
Climate change is now a driver of the world’s economy. The impact is profound:
- Catastrophic weather events — hurricanes, floods, droughts, high temperatures — are more frequent and more extreme. The cost can be measured in both the initial damage caused and the longer-term impact on the economy.
- Vulnerable communities are increasing climate-related investments, hardening infrastructure and taking other protective measures.
- Investment in carbon capture and storage technologies is increasingly rapidly.
- Governments are making investments and crafting regulations to reduce emissions of carbon dioxide and other greenhouse gases.
On top of all of this is the cost of uncertainty. As the Fourth National Climate Assessment, released in 2018 by the U.S. Global Change Research Program, says, “The assumption that current and future climate conditions will resemble the recent past is no longer valid.”