Cannabis analytics propel Sarasota entrepreneur Carmen Brace

Cannabis analytics propel Sarasota entrepreneur Carmen BraceBilly Cox | Sarasota Herald-Tribune“I think we’re all called to do something special, and many of us don’t answer the call because of fear,” says Sarasota entrepreneur Carmen Brace. Aclara was riding the crest of the marijuana wave, surveying the popularity of legal cannabis products in their myriad commercial forms. Brace spent 20 years in that hyper competitive world, analyzing buying habits for global data companies serving the likes of Campbell’s Soup, Walmart, Kroger and Publix. “This is what cannabis companies are doing now,” Brace says. And roughly half of that, Brace says, “will be allocated to point-of-sale data, which will be devoted to consumer insights.