News commentary

Candace Owens is crashing out online. She's never been more popular.

Media Matters for America · Olivia Little & Kayla Gogarty · last updated

Owens has over 24.5 million followers and subscribers across several major platforms, an 80% increase since January 1, 2025

Since her departure from The Daily Wire in 2024, Candace Owens has gone completely off the rails into the realm of unapologetic conspiracy theories — and she’s never been more popular. Since January 1, 2025, she has added at least 10.9 million subscribers and followers across platforms and garnered nearly 805 million YouTube views and over 81 million TikTok likes.

Owens isn’t entirely new to the conspiracy theory game. She’s been spreading conspiracy theories for years and is now facing a major defamation lawsuit after launching an “investigative series” alleging that first lady of France Brigitte Macron is secretly a transgender woman.

“I like conspiracy theories because I view them as mind yoga,” said Owens in a 2023 edition of The Daily Wire’s Candace Owens. “It’s very important to bend your mind like a pretzel sometimes to make sure that you actually have a mind.”

And her mind is certainly bent.

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