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Can Substack Be the New Instagram?

The Information · Ann Gehan · last updated

Meg Strachan, founder of lab-grown jewelry line Dorsey, knows firsthand the power of creator marketing. But these days, she’s not as interested in yet another partnership with an Instagram or TikTok creator to promote the brand: Instead, Strachan is branching out by teaming up with creators on newer platforms including Substack. 

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