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BuzzFeed Q4 Revenue Fell 20%, Execs Talk Up New App

The Information · Sahil Patel · last updated

BuzzFeed revenue fell 20% to $56.2 million in the fourth quarter, driven by a 19% decline in advertising revenue and a 59% drop in its content revenue segment, which includes videos and other content the media company makes on behalf of advertisers. Commerce and other revenues were up 39%. …

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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