Business Insider reportedly tells journalists they can use AI to draft stories

Business Insider has told journalists they can use AI to create first drafts of stories and suggested it won’t notify readers that AI was used, according to Status, a newsletter covering the media industry. The policy makes the outlet one of the first to formally allow such extensive use of the technology.

The AI guidelines were reportedly circulated in an internal memo from editor-in-chief Jamie Heller on Thursday. The policy authorized journalists to deploy AI “like any other tool” for tasks like research and image editing, Status reported.

A dedicated FAQ reportedly addressed whether journalists can explicitly use AI to assist with writing first drafts. “Yes, but you must make sure your final work is yours,” it answered. The guidelines stressed final products must be the journalist’s own work, however, adding that journalists would be responsible for stories under their name. 

Disclaimers warning audiences AI has been used will probably not accompany articles, Status said, though disclaimers would be attached to entirely AI-generated or unvetted content.

AI has divided the news industry, undermining business models, sparking allegations of theft by AI companies, and creating new risks for publishers, something Business Insider knows firsthand after publishing AI-generated stories by a supposed freelancer this summer.

Business Insider has been quick to embrace AI in support of its business. It appointed an AI newsroom lead and implemented an array of initiatives like an AI search tool, for example, and parent company Axel Springer inked licensing deals with tech companies like OpenAI and Microsoft.