Broadcasters need content creators ‘more than creators need them’
CEO of leading production company says unless pay or exposure are high, creators are ‘not that interested’ in TV
Broadcasters need content creators more than creators need them due to the shift in how the public consumes media, according to a leading production company backed by Elisabeth Murdoch.
Founded 10 years ago, the trajectory of creator-led After Party Studios (APS) reflects the disruption of the old TV broadcasting model by content creators, as it makes what it calls “culturally relevant” shows with stars such as the YouTuber KSI and F1 driver Max Verstappen that pull in millions of views.
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