Brazil Is Preparing for Its First Real AI Election, But Is It Ready?
This year is poised to be an inflection point in Brazil for efforts to regulate the use of artificial intelligence in elections, but there are lingering questions about whether a key court will be able to keep pace with the issue, which surged onto the scene over the past decade.
Much like the 2016 elections in the United States, 2018 in Brazil served as a tipping point for information manipulation, disinformation campaigns and influence operations. In both cases, bad actors leveraged digital platform infrastructure and its engagement and monetization logics to calibrate reach and visibility, shaping online trends, political perceptions and electoral attitudes.
In response to these digital threats, Brazil’s Superior Electoral Court issued specific resolutions in each electoral cycle since 2019 regulating online electoral advertising and the misuse of emerging technologies, while establishing transparency measures and cooperation mechanisms with digital platforms to safeguard electoral integrity.
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