Bot, Agent Traffic Now Surpasses Human, Causing Ad Challenges

MediaPost.com: MediaDailyNews · last updated July 26, 2026 – 6:28 PM

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, sourcing to Cloudfare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and low-value that little sign of consumer intent. Measurement and ad tech platforms will need to better identify non-human activity that signals.

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